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HI!
I'M JOhN
FALLAHA.

A CREATIVE SOUL WITH
A
  CAN DO ATTITUDE. 

 ALWAYS MOTIVATED  TO PUSH THE LIMITS OF PHARMACEUTICAL ADVERTISING. ALWAYS READY  TO PARTNER  WITH THOSE AROUND ME.  NEVER DONE LEARNING. 

Recommendations

What my peers SAY

Alex Choing
EVP Group Creative Director, FCB Cure

Once an idea starts to take shape is John's mind, just move out of the way and watch it happen. No matter how big or how small the project is, he gives them all the same amount of attention. On top of his contagious energy, John has quite an eye. We have a mutual love for excellence in design and typography. Always looking for a fresh approach, not letting one style define him.

Joe Slota

Senior M.D, Deloitte Consulting

John has a matter of fact artistic slant, putting the business needs to the forefront always. He does so by listening well, thinking, aligning with the needs expressed, and totally blowing away the result with ‘the art of the possible’ expressed with quality and flare like none other that I have seen in a while. Never once does his way become the only way, and in my view, ‘a much better way’.

Cheri Richman

Creative Director

John is an amazing artist with a passion for not only advertising, but also life. His fantastic energy and fresh ideas can light up a presentation. John’s work is always emotionally engaging, yet strategically sound. A hard-working colleague, rock-solid partner, and kick-ass creative, John definitely brings firepower to the party.

Robert Freda

Group Art Supervisor

John is a born leader. His greatest asset may be his ability to lead by example. I never once saw John “phone it in” or pass off responsibility to those under him in an effort to clear his own plate. Instead, John was hands on, detail oriented, and continued to offer advice and encouragement to the team throughout the entire creative process. His ability to serve as both supervisor and mentor were invaluable to our team’s success.

Getting to the heart
of what matters

  PITCH CASE STUDY

Over 50% of patients with bioprosthetics heart valves fail within 10 years. Calcification plays a significant role in valve failure, especially in young recipients which leads to more interventions and invasive surgeries. Due to this, a heavy burden is placed on young families. There's a better option for surgeons. Introducing CardioCell's revolutionary collagen bioscaffold, a remarkable acellular structure that possesses exceptional strength and flexibility. Crafted with meticulous attention to detail, this bioscaffold offers optimized biocompatibility and eliminates any risks associated with aldehyde toxicity. CardioCell's collagen bioscaffold not only facilitates transformative repair but also promotes harmonious healing, resulting in long-lasting durability. Its unique design allows native cells to thrive, encouraging successful growth and differentiation throughout the entire repair process. Experience the power of this innovative bioscaffold as it revolutionizes the field of regenerative medicine while allowing families to focus on what matters most. Their family.

  IF YOU KNOW, YOU KNOW.  
TO PROTECT MY CLIENTS, MY PORTFOLIO IS LOCKED. PLEASE FEEL FREE TO REACH OUT FOR ACCESS TO MY WORK.

PORTFOLIO
Portfolio
EXPERIENCEO

WhERE I'VE
MADE an IMPACT

 2014-2019 

McCANN ECHO

VP, Associate Creative Director, Art

Managed large integrated teams focused on delivering tactics across multiple clients such as GSK OTC, Eisai Belviq and Teva Pain Franchise. Developed McCann Echoʼs first DRTV spot with the help of an established team. Collaborated with most pitch teams to ideate and develop concepts and help launch presentations. 

 

ACCOUNTS: GSK–Flonase, Sensimist, Sensodyne, Parodontax, NicoDerm CQ, Nicorette, Biotine. EISAI–Belviq, Belviq XR.
T
EVA–Vantrela ER, Velzeto. BMS-OPDIVO.

 2013-2014 

ICC LOWE
(CURRENTLY FCB CURE)

Associate Creative Director, Art

Managed and inspired an integrated team of cross-discipline creatives while launching 2 hemophilia brands to market. Both brands had 2 audiences, HCP and Consumer. 

 

ACCOUNTS: Biogen Idec Hemophilia—Eloctate, Alprolix

 2011-2013 

ICC LOWE

Group Art Supervisor
Transitioned to the agency’s largest account, Biogen Idec Hemophilia, per the request of a former client. Managed 2 large creative teams during pre-launch for 2 hemophilia brands. Collaborated with various department heads, including User Experience, Information Architects, Strategy, and Technology to ensure business objectives were met. 

ACCOUNTS: Biogen Idec Hemophilia—Eloctate, Alprolix

 2008-2011 

ICC LOWE

Art Supervisor

Managed 3 brands under the Ortho Women’s Health & Urology franchise and another 3 brands under the Tibotec HIV Franchise—which included the launch of Intelence. Responsible for leading and mentoring a support team of 2 junior Art Directors.

ACCOUNTS: Ortho Women’s Health & Urology—Elmiron, Ortho Tri-cyclen Lo, Ortho Evra. Tibotec—Prezista, Intelence, Edurant

 2019-2023 

IQVIA

Design Manager, Medical & Patient Communications

Currently working with a small integrated design team managing a mix of US & UK clients with a broad range of projects. Leverage IQVIA data and insights to improve a range of projects from the medical posters to full creative ideation and brand launch execution. Partnered daily with the Operations team to develop and organize standard operating procedures for a young and growing creative team.

 

ACCOUNTS: RDT–Anavip, Purixan, Xromi
Mallinckrodt–Therakos, Gilead–Biktarvy, Lupin Generics, Janssen Oncology

 2004-2005 

ICC LOWE

ART DIRECTOR

Responsible for generating and executing all creative needs for Elmiron and Ditropan XL, including photo shoots and concept development for both brands.

ACCONTS: Ortho Women’s Health & Urology—Elmiron, Janssen Pharmaceuticals—Ditropan XL

 2005-2008 

INTEGRATED COMMUNICATIONS CORP (ICC)

Senior Art Director

Served as the go-to art director for Ortho Women’s Health & Urology franchise, Levitra, and Niquitin. Oversaw the transition from print to digital detailing for multiple brands while simultaneously enhancing their presence on the Web. Played a key role in establishing ICC as an interactive agency and advanced the development of the digital department by hosting digital boot camp classes.

 

ACCOUNTS: Ortho Women’s Health & Urology—Elmiron, Ortho Tri-cyclen Lo, Ortho Evra. GSK—Niquitin Bayer Healthcare—Levitra

 2002-2004 

OBLIQUE DESIGNS

Art Director

Developed and managed individual projects and clients. Delivered a specialized range of consumer advertising including direct mail, packaging, brochures, and corporate identity pieces. 

ACCOUNTS: BMW, Ladies Professional Golf Association

 2023-PRESENT 

PURPLEMOON

Creative Director, Art

Working side-by-side with some really awesome people building something special. A rare opportunity to make a difference in healthcare. 

THERAPEUTIC

EXPERIENCE

 

 Allergy  Flonase, Flonase Sensimist  Cutaneous T-cell Lymphoma  Therakos  Erectile Dysfunction  Levitra  Hematology  Eloctate, Alprolix 

 HIV/AIDS  Prezista, Intelence, Edurant, Biktarvy  Oral Health  Sensodyne, Parodontax, Biotene  Pain  Vantrela ER, Velzeto 

 Smoking Cessation  NiQuitin, NicoDerm CQ, Nicorette  Weight Loss  Belviq, Belviq XR  Womenʼs Health  Ortho Evra, Ortho Tricyclen Lo,  Urology  Elmiron, Ditropan XL   Venmon  Anavip

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I'm always ready to talk about how process, design, and well 
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