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You’ve Got BELVIQ is a declaration of support for people all along their weight loss journey. In this 60-second spot, we engage our audience with authentic stories of people who have clearly made the choice to lose weight and keep it off. We “feel” their energy in the way they genuinely act and interact. The real, human moments shine through with energy and positivity—from bodies in motion to their responsiveness to others—in their chosen activities/healthy routines.Through it all, BELVIQ is their partner in weight loss. “You’ve Got BELVIQ” recognizes and celebrates their healthier choices, their growing confidence, and their courage to keep trying. The campaign helps convey the brand's DNA and partnership theme: “Together We Can”. With an all-star internal agency team and video director David McNamara we created McCann Echo's first DRTV campaign. Together we delivered.

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