top of page

DARZALEX

  FIRST TO REDEFINE LIMITS CAMPAIGN 

When patients with multiple myeloma move into later lines of therapy, there is greater uncertainty. Many Hem/Oncs are hesitant to use a novel change-agent in the frontline setting—relying solely on long-standing therapies, which continue to produce the same expected results. Darzalex gives patients a lasting remission. First by delivering unprecedented depth and durability of response in frontline along with lasting effects in every line after. Simply put, Darzalex in the critical driver of the regimen that will drastically change the trajectory of multiple myeloma. With a brand DNA that dares to cure, this campaign sets out to help every patient with multiple myeloma be a part of the future they always worked towards and imagined in their life. 

  EXAMPLES OF OTHER IDEAS PITCHED 

As a creative, it can be hard to see some of your ideas drown in all the rigors of pharmaceutical advertising. There are many hurdles like market research, medical/legal reviews, FDA reviews, as well as client's own subjective preference on how they see their brand presented to the public. For an idea to survive and make it through all these steps, it can sometimes feel like a miracle. And the remaining ideas can sometimes be forgotten. But not here. Not for me. The ideas below were never executed but I still do believe they tell a wonderful story and worth sharing. 

  #1 — GIVE THE GIFT OF TIME 
  #2 — MAKING MOMENTS LAST 
  #3 — DRIVEN BY SOMETHING BIGGER 
bottom of page