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Janssen Oncology approached us with a blank slate booth at the European Hematology Association in 2019. The request to was create a learning experience like none other during the EHA Congress in Amsterdam. Through cross-functional collaboration with IQVIA's Hemotology Center of Excellence team, we took educational content to place its never been before. We took it to the air. The exhibit attracted a lot of attention as nearly 800 people watched 72 drones perform during the 4 day congress. It was a wild idea cooked up by a few inspired creatives with determination and grit. It was expertly landed due to the experts all around us.

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