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Once I joined IQVIA I quickly realized the team didn't have a video that promoted who they were and what type of work we did. Being part of IQVIA we were always considered a data agency loosing opportunities to more established and historically creative agencies. With that challenge facing us, my content partner and I set out to create something that can be used within pitch decks to help potential clients understand what IQVIA MPC was capable of doing. 

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