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To help overcome HCPs and Pharmacists' complacency about treating allergies, we needed to rebrand allergies. We needed to share disruptive data highlighting the seriousness of the condition but without actually using the term “allergies.” By insisting that experts look at allergies through a different lens, they won’t be able to dismiss it as easily. They’ll be jarred into action and motivated to help their patients rise above their allergies by recommending the gold-standard INS treatment, FLIXONASE.

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