ALUNBRIG
A BOLD AND ICONIC GLOBAL CAMPAIGN
When Teva Oncology approached PurpleMoon Marketing, they needed a fresh perspective to resolve a critical challenge: uniting global markets around a single campaign that everyone could support and implement seamlessly. As the newly appointed Creative Director at the agency, I was brought in to provide a bold solution. Recognizing the need for a universally resonant idea, my team and I crafted a strategy centered on simplicity, clarity, and impact. We proposed a campaign framework that would transcend cultural nuances, making localization effortless while retaining a powerful message. This approach led to the birth of the "Don't Compromise" campaign—a declaration that patients deserve both the efficacy they need and the quality of life they expect. The result? A global campaign that aligns Teva Oncology’s vision with patient priorities, delivering a message as bold as it is universal.






