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Vantrela ER

  PATIENT LAUNCH CAMPAIGN 

Market research made it easy by uncovered the key insight for this campaign. We learned that patients with chronic pain literally counted hours between medication doses or until the day is over so they go to bed. With that information, our goal was to announce
to patients transition from short-acting hydrocodone products to long-acting opioid that Vantrela ER offered real around-the-clock relief in just 2 tablets a day.

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