MOVEMBER

For my passion project, I aimed to generate awareness about a specific therapy area within the general patient population. Drawing inspiration from the impactful Movember campaign, I sought to take a unique approach to increase awareness of regular health screenings for men.

​

My objective was to approach Movember in a fresh and unprecedented manner. To accomplish this, I delved into the statistics to uncover a distinctive perspective. It was revealed that a significant 92% of men wait at least a few days before seeking care from a healthcare professional, and 30% of men intentionally delay their visit for as long as possible. These findings struck a chord with me as I found them relatable. Further investigation unveiled that 80% of men are influenced to visit a doctor by their spouse or significant other. This discovery became the foundation for my innovative approach in promoting Movember.

​

Below is a PowerPoint presentation utilizing this information. I crafted a new narrative to encourage women's engagement with Movember. The focus was on highlighting the crucial role that spouses and significant others play in motivating men to prioritize their health and seek medical attention promptly. This approach aimed to emphasize the importance of early detection and regular screenings for prostate cancer, ultimately saving lives and fostering a sense of collective responsibility.